BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION

ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded  products in an organization,  found out different styles of branding used by organization and, found out the impact of branding on the increase in sales volume of Nestle foods Nigeria Ltd. The study employed the survey descriptive research design. A total of 259 responses were validated from the survey. The study adopted the Classical and Modern. From the responses obtained and analysed, the findings revealed that branding is necessary because it highlight advantages in a classy way, helps convey your ideas and views to the world, facilitates purchasing of products and Helps in market segmentation. Furthermore, the study also analysed the the different styles of branding used by organization and the conclusions were product branding, online branding, offline branding, geographical branding and Service branding. The study recommend branding should be imbibed by organizations as this impacts on the sales of products.